Wyndham Hotel Group • Parsippany, NJ
2014 ➝ 2016 Senior Manager, Digital Brand Marketing & Strategy (Promotion)
2012 ➝ 2014 Manager, Online Retailing
eCommerce leader responsible for implementing the day-to-day North American strategy for eight brands while maximizing revenue and conversion. Also led the organization's partnership with RoomKey.com, which focused on driving consumers to book directly.
Key Accomplishments:
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Created and executed the Digital Release Schedule and related process, establishing clear deadlines and expectations for all key stakeholders involved in publishing content or campaigns on the brand websites.
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Designed, developed, and implemented comprehensive Digital Brand Marketing reporting dashboards using Microsoft Excel’s plugin for Adobe Analytics, alongside data from MicroStrategy, to provide a holistic view of campaign and rate plan performances across all brand websites.
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Designed, produced, and distributed a monthly competitive analysis newsletter offering side-by-side comparisons of Wyndham Hotel Group brands to it’s competitors in areas such as Credit Card Marketing, Mobile App development, and Display Retargeting.
About My Role.
I joined Wyndham in 2012, after working for Built NY, a small startup in New York City. I joined a large eCommerce team, consisting of nearly 60 people, which was the complete opposite of my life a Built NY. In my time at Wyndham, I managed many projects, developed processes and was one of the departments key leaders when it came to developing and sharing reports and data.
Portfolio of Work.
Digital Strategy & Messaging.
One of the key elements of this role was developing the strategy for all digital campaigns. It included data analysis to determine the best rate at the best time, and getting our pricing team to develop a rate code, while simultaneously getting digital assets created to showcase tha rate through all applicable digital channels.
Data-Driven Decisions.
The role also saw a lot of data analysis, as showcased in the PowerPoint slide above. Constantly tasked with finding new ways to merchandise our properties through different, and new, ways, our team continued to push new strategies, which were measured to determine which ones had the best impact on the business.
