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Online Retailing

April 2012 - May 2015

Senior Manager,

Digital Brand Marketing & Strategy

May 2015 - September 2016

Key Accomplishments:

Partnered with Brand Marketing leaders to manage and implement the day-to-day North American digital marketing strategy for eight hotel brands, aiming to maximize conversion rates, generate revenue, increase room nights, and enhance engagement.

Key Responsibilities:

  • Appointed to a special steering committee involving all three Wyndham Worldwide business units, granting special access to new tools, reports, and a leadership role that contributed to standardizing Wyndham Worldwide’s analytics practices.

  • Developed and implemented the Digital Release Sprint Schedule, establishing clear deadlines and expectations for all key stakeholders seeking to publish content or campaigns on the brand websites.

  • Designed, developed, and implemented all Digital Brand Marketing reporting dashboards using Microsoft Excel’s plugin for Adobe Analytics, along with data from MicroStrategy. This comprehensive approach provided a holistic view of campaign and rate plan performances for any brand website.

About My Role

I joined Wyndham in 2012, after working for Built NY, a small startup in New York City. I joined a large eCommerce team, consisting of nearly 60 people, which was the complete opposite of my life a Built NY. In my time at Wyndham, I managed many projects, developed processes and was one of the departments key leaders when it came to developing and sharing reports and data. 


One of the key elements of this role was developing the strategy for all digital campaigns. It included data analysis to determine the best rate at the best time, and getting our pricing team to develop a rate code, while simultaneously getting digital assets created to showcase tha rate through all applicable digital channels. 


The role also saw a lot of data analysis, as showcased in the PowerPoint slide above. Constantly tasked with finding new ways to merchandise our properties through different, and new, ways, our team continued to push new strategies, which were measured to determine which ones had the best impact on the business.

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