Professional CV.

An empathetic and versatile digital marketing leader who implements a blend of analytical and creative strategies. Demonstrates remarkable skill in crafting compelling narratives using intricate and/or poorly defined data, leading to actionable insights and precise business recommendations, which efforts result in direct and measurable revenue.

Committed to staying at the forefront of industry trends, ensuring effective and innovative digital marketing strategies, and acting as a hands-on leader and mentor for all team members, regardless of level or background.

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Professional Experience.

Flatiron School • New York, NY (Remote)

2023 ➝ 2023 Director, Digital User Experience & Product Lifecycle Marketing (Promotion)
2022 ➝ 2023 Director, Digital Experience

Owned the website and user experience strategy by employing problem-solving skills, subject matter expertise, and best practices, which improved the customer experience, increased B2C applications, and drove incremental B2B leads.

Key Accomplishments:

Developed and executed a comprehensive B2C and B2B digital strategy that increased consumer applications by approximately 30% YOY and B2B leads (MQLs) by 275% YOY.
Directed and managed a team of 7 direct reports responsible for development, copywriting, graphic design, SEO, email marketing, and user experience.
Implemented a team mindset that provided two phases for many projects: Quick, near-term fixes that were tied to long-term, more time-consuming development solutions.
Built and fostered a network of relationships to enable the UX and website strategy and vision, in order to provide students with the best possible online experience.

Professional Recommendations.

"I had the pleasure to work for Mike as a Marketing Content Manager during his 1.5 years as the Director of Digital Experience at Flatiron School. When I say that Mike is the best boss I’ve ever had, I’m not exaggerating. It’s a rare thing in a supervisor to combine both the macro vision to develop and execute effective strategy, while still having the skills to get “in the trenches” so to speak on just about any project that came our team’s way. Whether it was spitballing copy, redesigning a web page, or something in between, Mike was ready to support me in any way he could - whether I just needed feedback, or help in crafting the final product.

What’s more, he is a genuine leader in the truest sense of the word. No matter what was happening in the greater company or the downward pressure from leadership, he worked to keep our team positive and maintain a low-pressure environment in which we felt confident to explore, iterate, and grow. He is a champion, a mentor, and an all-around great guy. I hope I get to work with him again one day!"

Extracurricular Leadership

Business Owner • Scozzari and Sons, LLC

1998 ➝ Present

Own, operate, and market an eBay-focused sports card business with 100% positive feedback going back to November 1998.