About Me

Profile

A digital marketing leader who takes pride in team-focused hard work, while maintaining a hands-on approach to work and problem solving. A great mix of analytical and creative approaches, with the unmatched ability to make data-driven decisions that result in incremental revenue. Over 12 years of success with behavioral marketing and personalization, as well as an incredible ability to tell stories using complex data, which results in actionable insights and targeting marketing campaigns. Excels in team management, with strong emotional intelligence and an “all-in” mentality that has led to professional success on many levels.

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I had the pleasure to work for Mike as a Marketing Content Manager during his 1.5 years as the Director of Digital Experience at Flatiron School. When I say that Mike is the best boss I’ve ever had, I’m not exaggerating. It’s a rare thing in a supervisor to combine both the macro vision to develop and execute effective strategy, while still having the skills to get “in the trenches” so to speak on just about any project that came our team’s way. Whether it was spitballing copy, redesigning a web page, or something in between, Mike was ready to support me in any way he could - whether I just needed feedback, or help in crafting the final product.

What’s more, he is a genuine leader in the truest sense of the word. No matter what was happening in the greater company or the downward pressure from leadership, he worked to keep our team positive and maintain a low-pressure environment in which we felt confident to explore, iterate, and grow. He is a champion, a mentor, and an all-around great guy. I hope I get to work with him again one day!

2007 ➝ 2010
Logistics Coordinator

2010 ➝ 2012

Manger,

eCommerce Store Operations

(Promotion)

2012 ➝ 2015
Manager,

Online Retailing

2015 ➝ 2016

Senior Manger,

Digital Brand

Marketing & Strategy

(Promotion)

2016 ➝ 2020
Manager,

eCommerce Merchandising

2020 ➝ 2022

Senior Manger,

Digital Ancillary Revenue &

Mobile App Lead

(Promotion)

2022 ➝ Present
Director,

Digital Experience

2022 ➝ Present
Director, Digital Experience
Flatiron School
100% Remote

Career Timeline

Developed and directed the full digital strategy in order to drive top-of-funnel applications, which included a full website redesign with complete rebranding. Oversaw the blog & content strategy, SEO, B2B and B2C Email Marketing, Digital Development, A/B Testing, and Graphic Design, in-order to drive B2C applications and B2B leads. Interfaced with all levels of the company in this highly visible role throughout the entire organization.

2016 ➝ 2022
Senior Manager, Ancillary Revenue & Mobile App Lead
Avis Budget Group
Parsippany, NJ ➝ 100% Remote

Developed the full digital ancillary strategy to assure that ancillary revenue continued to be a key focus across all digital channels. Utilized behavioral merchandising, personalization, multivariate testing, and various email tactics, to drive more than $50M in incremental revenue per year. Also led and directed the Mobile App Team by developing the end-to-end strategy which included improving the user experience, increasing penetration rates, driving awareness, and improving NPS scores.

2012 ➝ 2016
Senior Manager, Digital Brand Marketing & Strategy
Wyndham Hotel Group
Parsippany, NJ

Led the Digital & Distribution teams by developing and executing new marketing plans across all channels, including Affiliate, Email, Display, Paid Search, Meta Search, SEO, and Social Media. Fully responsible for the online marketing strategy for multiple hotel brands (Super 8, Howard Johnson, Microtel, Wyndham Hotels, and others), while also creating and managing reporting dashboards.

2007 ➝ 2012
Manager, eCommerce Store Operations
BUILT NY, Inc.
New York, NY

Maintained all back-end components of the website including item codes, prices, suggested products, SEO copy, customer orders, inventory allocation, and more. Also managed the customer care and sample departments by monitoring email inboxes and voicemail and developed the complete product marketing strategy and online marketing promotional calendar.

Core Competencies

Leadership Skills

Analytic Storytelling, Data Analysis, Data Presentation, Digital Strategy, Revenue Generation, Stakeholder Management, Team Leadership

Marketing Skills

A/B Testing, Behavioral Merchandising, Brand Marketing, Copywriting, Data Analysis, Data Presentation, Digital Merchandising, eCommerce, Email Marketing, Graphic Design, Online Merchandising, Multivariate Testing, Product Marketing, Retail Merchandising, Search Engine Optimization (SEO), User Experience (UX), Website Design

System Skills

Adobe Analytics, Canva, Google Analytics, Microsoft Office, Monday.com, SEMRush, WordPress

Community Involvement

Baseball Coach • Jefferson Lightning

Since 2018, I have been a baseball coach for both our town's recreation department, as well as our travel team, the Jefferson Lightning.

Softball Coach • Jefferson Girls Softball

In 2022, I began coaching girls softball, with girls in grades 1 and 2.

Board of Directors Vice President • Liv Like A Unicorn

From 2020 to 2023, I served as the Vice President for Liv Like A Unicorn, a pediatric cancer non-profit foundation. I handled everything digital, as well as all graphic design needs and clothing/apparel designs.