About Me
Profile
A digital marketing leader who takes pride in team-focused hard work, while maintaining a hands-on approach to work and problem solving. A great mix of analytical and creative approaches, with the unmatched ability to make data-driven decisions that result in incremental revenue. Over 12 years of success with behavioral marketing and personalization, as well as an incredible ability to tell stories using complex data, which results in actionable insights and targeting marketing campaigns. Excels in team management, with strong emotional intelligence and an “all-in” mentality that has led to professional success on many levels.

2007 ➝ 2010
Logistics Coordinator
2010 ➝ 2012
Manger,
eCommerce Store Operations
(Promotion)

2012 ➝ 2015
Manager,
Online Retailing
2015 ➝ 2016
Senior Manger,
Digital Brand
Marketing & Strategy
(Promotion)

2016 ➝ 2020
Manager,
eCommerce Merchandising
2020 ➝ 2022
Senior Manger,
Digital Ancillary Revenue &
Mobile App Lead
(Promotion)

2022 ➝ Present
Director,
Digital Experience
2022 ➝ Present
Director, Digital Experience
Flatiron School
100% Remote
Career Timeline
Developed and directed the full digital strategy in order to drive top-of-funnel applications, which included a full website redesign with complete rebranding. Oversaw the blog & content strategy, SEO, B2B and B2C Email Marketing, Digital Development, A/B Testing, and Graphic Design, in-order to drive B2C applications and B2B leads. Interfaced with all levels of the company in this highly visible role throughout the entire organization.
2016 ➝ 2022
Senior Manager, Ancillary Revenue & Mobile App Lead
Avis Budget Group
Parsippany, NJ ➝ 100% Remote
Developed the full digital ancillary strategy to assure that ancillary revenue continued to be a key focus across all digital channels. Utilized behavioral merchandising, personalization, multivariate testing, and various email tactics, to drive more than $50M in incremental revenue per year. Also led and directed the Mobile App Team by developing the end-to-end strategy which included improving the user experience, increasing penetration rates, driving awareness, and improving NPS scores.
2012 ➝ 2016
Senior Manager, Digital Brand Marketing & Strategy
Wyndham Hotel Group
Parsippany, NJ
Led the Digital & Distribution teams by developing and executing new marketing plans across all channels, including Affiliate, Email, Display, Paid Search, Meta Search, SEO, and Social Media. Fully responsible for the online marketing strategy for multiple hotel brands (Super 8, Howard Johnson, Microtel, Wyndham Hotels, and others), while also creating and managing reporting dashboards.
2007 ➝ 2012
Manager, eCommerce Store Operations
BUILT NY, Inc.
New York, NY
Maintained all back-end components of the website including item codes, prices, suggested products, SEO copy, customer orders, inventory allocation, and more. Also managed the customer care and sample departments by monitoring email inboxes and voicemail and developed the complete product marketing strategy and online marketing promotional calendar.
Core Competencies
Leadership Skills
Analytic Storytelling, Data Analysis, Data Presentation, Digital Strategy, Revenue Generation, Stakeholder Management, Team Leadership
Marketing Skills
A/B Testing, Behavioral Merchandising, Brand Marketing, Copywriting, Data Analysis, Data Presentation, Digital Merchandising, eCommerce, Email Marketing, Graphic Design, Online Merchandising, Multivariate Testing, Product Marketing, Retail Merchandising, Search Engine Optimization (SEO), User Experience (UX), Website Design
System Skills
Adobe Analytics, Canva, Google Analytics, Microsoft Office, Monday.com, SEMRush, WordPress
Community Involvement
Baseball Coach • Jefferson Lightning
Since 2018, I have been a baseball coach for both our town's recreation department, as well as our travel team, the Jefferson Lightning.
Softball Coach • Jefferson Girls Softball
In 2022, I began coaching girls softball, with girls in grades 1 and 2.
Board of Directors Vice President • Liv Like A Unicorn
From 2020 to 2023, I served as the Vice President for Liv Like A Unicorn, a pediatric cancer non-profit foundation. I handled everything digital, as well as all graphic design needs and clothing/apparel designs.